Chief Operating Officer / Relocation Director
Jon is known in international real estate circles (most notably Leading Real Estate Companies of the World, Relocation Directors Council and Luxury Portfolio International) for the annual motivational wristbands Perry & Co. puts out every year. At the beginning of each new year, Jon gauges the prevailing sentiment Realtors will need to be mindful of in the coming real estate market. That one thought becomes the key idea for the upcoming wristband. Perry & Co. staff and Realtors distribute the wristbands throughout the year at various real estate conferences, client parties, and person to person. Not only do they provide motivation to Realtors they also give wearers inspiration regardless of their career paths and/or exercise goals.
Over the years, our wristbands have become collector’s items for Realtors, relocation professionals, and our clients. Here’s a look back on past Perry & Co. wristbands:
“Grateful” - 2017 - (Glow-In-The-Dark Green)
The idea behind the glow-in-the-dark color of our 2017 wristband is that “Gratitude Should Never Sleep”. Night and day we are reminded that the Denver economy has been strong for the last several years and for that we are truly grateful. We’ve seen a lot of encouraging changes since the Great Recession, since our first year wristband’s Stay Positive message. We have a lot to be grateful for including our clients, our industry partners, and just plain grateful for every day the sun rises. Additionally, this particular shade of green is the 2017 Pantone Color of the Year - “A life-affirming shade, Greenery is emblematic of the pursuit of personal passions and vitality.”
“Give More” - 2016 - (Light Gray)
According to most news journals, Denver is quickly becoming the nations’ most sought after lifestyle destination. Metro Denver home prices have continued double-digit increases for the past three years and as a result real estate professionals spend more and more time giving to their clients (giving advice, market knowledge, price opinions, etc). The beauty of giving is that, “As you give more and more, you have more to give.” says Ralph Marston, publisher of The Daily Motivator. Research also shows that the more you give, the more you receive. To that end, it seems that giving more is a win-win for the whole world.
“Stay Focused” - 2015 - (Perry & Co. Orange)
With the real estate market stabilizing, Realtors were confronted with an overwhelming number of distractions in their industry and in their lives - Low Inventory, Smartphones, Appraisers, Apps, Non-Realtor Licensees, AVMs, Zillow, Trulia, etc. To succeed in 2015, real estate professionals need to “Stay Focused” on the things they do well and the things they can control. Foremost is the client relationship as well as the individual specifics of each transaction. For Realtors, this means occasionally turning off their phones and being present in the moment with clients, family or friends.
“You First” - 2014 - (LeadingRE Blue)
By the time 2014 rolled around the stress of being a full-time Realtor in the ever changing legislative environment was taking its toll. Think Dodd-Frank and a 16 page Colorado real estate contract. Frankly, Realtors were putting their client’s needs first (as always) but in the process had forgotten to take care of themselves. In fact, most hard working Americans had forgotten to take care of themselves. In this new environment, home buyers and sellers were relying on their Realtor like never before to help them safely navigate the transaction of real property.
“Keep Moving” - 2013 - (Luxury Portfolio Blue)
Consumer confidence was on the upswing, but the economy still felt tenuous to most Realtors. However, it was clear that the renewed efforts of Realtors were paying off. 2013 was the time to stay the course. “Keep Moving” was also a call out to consumers not to let mixed reports in the media stop them from moving into the home of their dreams.
“Push Yourself” - 2012 - (Perry & Co. Gray)
With the market gaining some momentum, 2012 was the year for Realtors to work as hard as possible to make up for lost time and lost earnings. Buyers, in particular, were finally getting off the fence and ready put their faith back in the real estate market and back in their trusted advisor - the Realtor.
“Start Today” - 2011 - (White)
In 2011, you could sense that the recession in Denver, and the nation, was finally nearing its end. It was time for Realtors to put their skills back into action. LeadingRE Annual Conference attendees would hear Matthew Ferrara say on the final day that the Perry & Co. “Start Today” wristband was the most important takeaway of conference week. The time was right for Realtors to take any new ideas learned at the 2011 conference and set them into motion immediately in order to best capitalize on the returning market.
“Stay Positive” - 2010 - (Perry & Co. Red)
Things were bleak in the 2010 real estate market as the great recession was still upon us. After three years in a down market, associations were seeing scores of Realtors leaving the business. The dedicated Realtors who remained struggled to adjust their efforts towards lower price points, short sales, foreclosures and investor clients. In 2009, Jon stood up in a conference room of 500 members of Who’s Who In Luxury Real Estate and quoted Sir Winston Churchill, “If you’re going through hell, keep going.” It was difficult to make a living as a Realtor in the years 2007 to 2010. As such, most surviving career Realtors were feeling down emotionally. But there was light at the end of the tunnel…
What’s your prediction for what will be most important factor to success in real estate in 2017?